Connecting strategy, brand and technology.

My field is where brand strategy, digital transformation, customer relations and business development meet. I have run an agency, supported small businesses as well as large organizations, led teams and built set-ups that move visibility, customer experience and revenue forward at the same time.

I also build the tools that go with it: web apps, PWAs, APIs, automations. This dual perspective, marketing and technical, is what makes the difference: an app is only valuable if it truly serves the business and its customers.