The right questions before you invest.
Short, jargon-free guides to choose the right solution, whether or not you work with me.
Building your own app with AI: what it really costs
Lovable, Bolt, Cursor: can you really build your app for free with AI? What these tools do very well, what they do badly, the real cost, and a checklist to tell whether your app is ready for production.
Read the guide →Guide · Business apps · 7 min readCustom business app or SaaS subscriptions: running the numbers
CRM, inventory management, scheduling: when does a custom business app become more cost-effective than a stack of subscriptions? A simple calculation method to redo with your own figures.
Read the guide →Guide · Custom development · 7 min readCustom or no-code: how to choose for your business
Zapier, Make, Airtable, Bubble or an app built for you? The strengths and limits of each approach, and a simple decision grid.
Read the guide →Guide · Method · 6 min readHow long does it take to build a web app?
From 2 weeks for a PWA to 6 months for a full platform: realistic timelines by type of project, the stages, and what saves or wastes time.
Read the guide →Guide · PWA · 8 min readPWA or native app: how to choose in 2026
Cost, user acquisition, features: what really separates a Progressive Web App from an iOS and Android app, and a simple method to decide.
Read the guide →Guide · Method · 8 min readRequirements document for a web app: the outline to follow
The 8 sections of an app requirements document that gets you comparable quotes and a project with no nasty surprises, with the questions to ask yourself for each one.
Read the guide →Guide · Project takeover · 7 min readTaking over an app built with Lovable, Bubble or a no-code tool
Has your AI-generated or no-code app hit its limits? The telltale signs, the three options (consolidate, migrate, rebuild) and how to choose.
Read the guide →Guide · Business apps · 6 min readTurning an Excel file into a web app
Does your business run on a spreadsheet that has become both essential and fragile? The signs it is time to turn it into an app, the 5-step method and the options for your budget.
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