A pipeline that fits you
Your sales stages, your statuses, your fields: nothing superfluous, nothing missing.
Solution · CRM
A CRM that follows the way you sell, not the other way round.
Contact records, sales pipeline, reminders and conversation history: a CRM built around your sales cycle, used by the whole team with no per-user subscription.
- Pipeline with your stages
- Automatic reminders
- No per-user cost
Book a 30-minute call from $6,800 (€6,000)excl. VAT
In short
A custom CRM is customer relationship management software built for the sales stages, fields and automations specific to your business. It replaces an off-the-shelf CRM that is too generic, or a shared prospect spreadsheet, from $6,800 (€6,000)excl. VAT, with no extra cost as the team grows.
What your CRM does for you
Follow-ups nobody forgets
Automatic reminders, assigned tasks, dormant prospects flagged.
The full history in one place
Conversations, quotes, orders and documents attached to each record.
Numbers that matter
Conversion rate, forecast revenue, activity per salesperson.
Who is it for?
Sales teams running on spreadsheets
A shared prospect file that gets duplicated and where follow-ups get lost.
People let down by generic CRMs
Too many useless features, not the ones you need, and a bill per user.
Businesses with an unusual sales cycle
Tenders, long sales, partners, referral networks: a specific model.
What’s included
Included
- Contact and company records with your own fields
- Drag-and-drop pipeline in columns
- Tasks, reminders and automatic follow-ups
- Import of your existing files
- Sales dashboard
- Role-based permissions (sales, manager, leadership)
Optional or not included
- Advanced email campaigns (can connect to your emailing tool)
- Built-in telephony
- Hosting and maintenance after the 3 months of support
Technologies: React · TypeScript · Supabase · PostgreSQL
Real example
O’GYM: prospects and campaigns
O’GYM’s admin cockpit includes a prospect CRM, member tracking and email campaigns, at the heart of the club management tool.
See the project →
How we work
- 011 to 2 weeks
Scoping
We map out your processes, your users and your priorities.
- Requirements document
- Fixed quote
- 021 to 3 weeks
Mockups
You try the tool as a clickable prototype before any development.
- 034 to 12 weeks
Development in batches
Each batch is delivered and tested by your team.
- 041 week
Go-live
Data migration, training and 3 months of support.
Further reading
Frequently asked questions
Why a custom CRM rather than an off-the-shelf one?
When your sales cycle is specific, when the team grows and the per-user bill soars, or when the CRM needs to connect to your other tools (quotes, invoicing, inventory). For a standard need, an off-the-shelf CRM is often still the right choice.
How much does a custom CRM cost?
From $6,800 (€6,000)excl. VAT for a CRM focused on contact and pipeline tracking. The price goes up with automations, connections to other tools and dashboards.
Can we import our existing contacts?
Yes. Importing from Excel, CSV or an export of your current CRM is planned from the scoping stage.
Can the CRM generate quotes?
Yes, the CRM can be linked to a quoting and invoicing module, to go from opportunity to signed quote without re-typing anything.
Can it be used on mobile?
Yes, from the phone’s browser, and it can be installed as an app (PWA) for salespeople in the field.
Let’s talk about your project.
30 minutes to review what you need. Free, no commitment.